Design
Overview
Culturas is a multicultural restaurant serving latin dishes from around the world.
I designed the branding including logo variations, color palette, illustrations, pattern, and menu design, with a focus on capturing the intersection of traditional latin iconography and aesthetics, and modern minimalism.
The rough and hand-drawn logo and cut-out font, as well as stamped textures took inspiration from vintage Mexican block-printing, while maintaining simplicity and bold visuals.
- Type Hierarchy and Color Pallete -
- Secondary Illustrations / Pattern -
