Playlist Series -
Zumiez
Digital Illustrations

I created these funny, sketchy little illustrations as part of a music playlist series to increase customer engagement on the Zumiez app.
The background and type treatments were inspired by Spotify's trendy "Daylist", and each playlist needed a simple illustration for the cover. Every drawing had a unique inspiration.
For each playlist, I drew a ton of concept sketches, and practiced using design concept matrixes for quick idea generation.
The posts gathered a lot of attention, and the sketchy art style served the purpose of a fun activity to engage the Zumiez customer base.