Stand Up - Zumiez
Digital Assets, Website, In-Store Activities
The Zumiez Stand Up program works to inspire our customer base to engage with their communities, make their voices heard, and get out the vote. I worked on Stand Up during the 2024 election season, and supported the design team in our nonpartisan approach to promoting political conversations and engagement in democracy.
For this project, I adapted the existing visual identity across different formats and created new collage pieces that matched the established style. I reworked the overall look for social media posts, email banners, webpages, and the Zumiez app, and created new compositions for each format. I also helped build out the Stand Up webpage in Figma using the collage elements and layout pieces.
Lastly, I created a fun in-store activity that encouraged customers to interact, have fun, and talk about important issues.
mobile site
desktop site
in-store activity
official instagram announcement
store events flyer
email banner
Your Art is Your Voice
Another part of the Stand Up campaign I worked on was "Your Art is Your Voice", a call for Zumiez community members to create and submit art celebrating the causes they stand for.
We had some amazing submissions, and my team and I selected three winners whose work was printed and displayed at all Zumiez stores nationwide.
See the hashtag #ZumiezStandUp for more community engagement!
We had some amazing submissions, and my team and I selected three winners whose work was printed and displayed at all Zumiez stores nationwide.
See the hashtag #ZumiezStandUp for more community engagement!
